Pay Per Click Management Services

Here at D6:5, we understand that it takes more than just a budget and some keywords to run a profitable pay per click campaign.  Your pay per click investment needs to provide more than just some random traffic to your website.  If it's not creating a significant profit for your business, you might as well keep your money in your pocket.

 

How do we turn that investment into profit?  We have 4 goals we're looking to meet and exceed.  By addressing the following 4 principles, we will be addressing the purpose of your pay per click investment.  While there are many aspects to our methodology we utilize to accomplishing these goals, let's touch on a few of these important methods we use to make it happen.

 

1.  Increase your click-thru-rate

 

Pay per click is nothing more than a glorified classified ad, and the ad with the most attractive solutions to your prospect's needs will get the clicks.  By covering all the bases, from targeting appropriate keywords to split testing ads, we will assist you in analyzing what your target audience is looking for.  Once we've identified the needs of your prospect, we can then form a strategy to command their attention to your ad by providing them the best solution offered.

 

2.  Increase your conversion rate

 

We accomplish this by analyzing your campaign to identify the "exceptions to the rule" keywords so that we can filter them out.  Just because a keyword delivered you a customer, doesn't necessarily mean you should be targeting it.  We hear too many business owners tell us they pay for a keyword phrase that is related to their business, but not directly what they offer, in hopes of attracting their attention once they get to their website.  While you might get some business that way, how many clicks did it take to get the one paying customer?  Would that budget have been more wisely spent on something more profitable?

 

3.  Keep your cost-per-click down

 

Gone are the days of pay per click being just a bidding war.  Google assigns a quality score to every pay per click campaign which directly affects your cost-per-click.  Factors affecting your quality score include your click-thru-rate, your ad text and even your landing page value.  By combining an increased quality score with a good ad positioning strategy, we can maximize your budget, getting the most clicks possible from the budget you set.

 

4.  Get rid of wasted clicks

 

With options like broad match keywords, phrase match keywords, related keywords, content networks, affiliate programs, etc., it's very easy to find your ad where it doesn't belong.  What many business owners claim to be budget sucking, low conversion keywords or even click fraud can usually be attributed to an improper campaign setup.  Check for yourself.  Don't assume, check.  Does your ad show up for your keywords/products if you type "used" in front of it?  How about "refurbished", "reviews" or anything else related to your business, but not something you directly offer?  Remember, if a keyword isn't turning a profit, you don't want to be targeting it, and we know how to make sure your campaign is only showing up when it will deliver you a qualified prospect.

 

Use our contact us page to request a free analysis of your current pay per click campaign.  We'll identify some of the common pitfalls that drain your budget, and then we can discuss our pay per click management services to make your investment work for you.